What internal resources - time, money, product, or talent - that are at your disposal?
Product analysis (unique value proposition, features, benefits)
Marketing and sales resources
Financial resources
Objectives (SMART Goals)
Business Objectives
What's the business objective you're trying to achieve? Common objectives are increasing revenue, market share, and brand awareness. Ensure that you're focusing on 1-2 metrics.
Suggested objective
Explanation
Marketing Objectives
Which marketing objectives will impact business objectives the most? Common marketing objectives are increasing # of leads, demos, etc.
Suggested objective
Explanation
Strategy
Based on your objectives, your resources, and your market - what's the best strategy to reach your goals?
Positioning
Define your target audience (buyer personas)
Develop a compelling value proposition
Craft a unique brand identity
Messaging
Create key messages that resonate with your target audience
Develop a content strategy to deliver your messages
Channels
Identify the most effective channels for reaching your target audience
Allocate resources to each channel based on its potential impact
Action Plan
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Measure
To measure the impact of your actions tangibly, list down the Key Performance Indicators (KPIs) that you'll track. Also, remember to set a cadence of how frequently you'll review them.