Campaign Title
Launch Date : April 28th
Contributors: @clara @mike
Total campaign budget: $$
Digital media budget: $$
Creative contributors: @lola
Campaign context
Describe how we got here, the assignment's context and why this assignment is important now.
Campaign schedule
Campaign Goal
We want to …
What do we want to achieve in general, what should be the big win here?
By …
How are we achieving this in general terms, what should we be doing?
Because …
Why is what we are doing and aiming for a good idea and important for us?
We are happy when …
What quantitative or qualitative goal are we going for in what time period?