Book Launch Creative Brief

Book Description

Describe what the book is about and which industry niche it falls into
Author
@Arianna
Campaign Manager
Social Media Lead
Public Relations
Publisher


Objectives

Define some marketing objectives that ought to be achieved with the launch


Audience

Define who the target audience is for early marketing efforts, and what they will expect from the book 


Schedule & deliverables

Use the Smart Table below to add important milestones. 
Task
Date
Landing Page
 
Newsletter
 
Media Campaign