A summary of what your product hopes to achieve and why.
Problem & background
Why are we doing this? What's the problem to solve? Is it strategic, tactical? Are there specific customer insights that could be quoted or data to back this up. A big project, a small project? Paint a picture to the reader so they are able to get a good overview of what's happening.
Solution
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Explore the solution to a goldilocks level. Explore the rabbit holes, provide some mockups. This is not a full spec, but should give enough information to start working.
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Methodology & Project scope
A step-by-step process to how you plan on reaching your project goal. What needs to happen? What is in and out of scope. Include a timeline of events here.
Goals & KPIs
How will you measure the success of your project?
GoalKPI
GoalKPI
GoalKPI
Budget
Resource Request
Cost
Quantity
Subtotal
Name and link to resource as well as a short description.
$$
How much of that resource do you need? Or how regularly do you need it?
$$
Totals:
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Conclusion
Final wrap up—reiterate the goal and the project mission.
Authorization
Export the doc to PDF format to sign it.
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Project owner
Approved by
Name: Someone
Name: Someone
Date:
Date:
Signature
Signature
Appendix
Link any sources or supporting data you have used.